
The Cincinnati Bengals made Ja’Marr Chase one of the highest-paid players in NFL history.
However, the young star isn’t satisfied.
If anything, he’s just getting started.
That’s why he’s made quite the bold business move to keep maximizing his market opportunities.
According to a report by NFL insider Jordan Schultz, the LSU product is leaving Nike to sign with Fabletics, the sports apparel brand endorsed by and invested in by Kevin Hart.
Sources: #Bengals superstar WR Ja’Marr Chase is making a bold move — leaving Nike to sign with Fabletics, the apparel brand Kevin Hart invested in.
One of the NFL’s biggest stars teaming up with one of entertainment’s biggest names, Chase will be the first NFL star Fabletics has… pic.twitter.com/FHDuPoRXrc
— Jordan Schultz (@Schultz_Report) September 4, 2025
With this decision, one of the best pass-catchers – if not the best – in the league will team up with one of the most prominent names in Hollywood.
He’s the first NFL player to sign with the brand, but it shouldn’t be long before others choose to follow in his footsteps.
Chase is coming off the best season of his career.
He led all receivers in receptions, receiving yards, and receiving touchdowns to win the rare triple crown.
He has the potential to do so every single year, especially with an elite quarterback like Joe Burrow by his side.
Chase is a risk-taker who’s clearly not afraid to think outside of the box and get out of his comfort zone.
Not many athletes would ditch a giant brand like Nike before they’ve even reached their prime.
That speaks volumes about the unique opportunity and untapped financial potential he could gauge with this new partnership.
NEXT: Bengals Coach Makes A Big Statement About Chase Brown
Kommentoi